Half Rack
Business Member Since: 2021
Located: Waterford, WI
Industry: Outdoor Gear
Website: half-rack.com
Instagram: @half.rack
Facebook: Half Rack Facebook
Business Member Bio:
Half Rack™ originated from an established love for hunting and the outdoors, coupled with the desire to reimagine what a gear brand can be. Although great gear is our motive, we are more than just the value of our products. Half Rack™ is committed to lending a hand to the future of outdoor activities and stewardship while making a lasting impression on our consumers.
Based around our core principles - “Prepare. Preserve. Prosper” we strive to ensure that from conception to consumption, our gear and the impact our brand has on people, is linked to sustaining the things we love.
We feel so blessed to have the resources we do in this great country. However, “To whom much is given, much will be required”.
We feel it is our responsibility to preserve our traditions and our wild spaces. Whether it’s a new bowhunter purchasing shears to trim shooting lanes or a thirty-year hunting veteran buying a new folding chair for the old box blind, Half Rack™ aspires to help these outdoorsmen and women enjoy and enhance their time in God’s creation.
Listen to Half Rack on the Average Conservationist Podcast
Conservation Groups Supported:
National Wild Turkey Federation
Theodore Roosevelt Conservation Partnership
Whitetails Unlimited
WI Chapter of Backcountry Hunters and Anglers
Natural Resources Foundation of Wisconsin